Our Strategy

We use our expertise in advocacy, financing and campaigning to advance our vision and focus on four areas of strategic impact to measure our success.

Our Strategy

At the heart of our strategy is a vision for a world where everyone, everywhere has access to mental health support, free of stigma or restrictions. Ultimately to create a kinder, healthier, more productive world.

We use our expertise in advocacy and policy to advance this vision and focus on four areas of strategic impact:

Rights: Everyone has the right to enjoy the highest attainable level of mental health.

Health systems: Mental health care should be integrated across all health systems, as a vital step towards making quality, comprehensive and person-centred mental health services accessible for all.

Ecosystems: We will seek to shape the world we all live in to help promote better mental health.

Field building: We can grow the reach and impact of organisations working to advance good mental health for all.

Our 2024-26 strategy is an evolution, not a revolution. We’ve shifted our approach towards where we can make the most difference – advocacy and policy change

Our Work

At United for Global Mental Health, we’re concerned with lessening mental health suffering worldwide through the prevention, care and treatment of mental ill health and substance-use disorders. We primarily work on mental health but we also find opportunities to support those working on ‘brain health’ including neurological conditions such as dementia or epilepsy.

Mental health services have traditionally focused on addressing mental health disorders, but we believe it’s equally important to uphold the right of every individual to access mental health and psychosocial support – this is particularly true during emergencies and in large conflict settings.

Mental health campaigners and advocates – including those with lived experience – come from an incredibly diverse range of backgrounds. Mental health is influenced by everything from socio-economic conditions, gender and ethnicity, to sexuality and the attitudes and beliefs of individual communities. We therefore endeavour to work with partners who reflect this diversity.

Through our work, we amplify voices of multiple perspectives – securing and promoting platforms for communities to represent themselves, while seeking to identify and support the mental health needs of those most often marginalised in their societies. Central to this approach are international norms and standards, most notably the United Nations Convention on the Rights of Persons with Disabilities (CRPD). This calls for the full realisation of all human rights and fundamental freedoms for all people with disabilities, without discrimination of any kind on the basis of disability.