Effective date: 4 July 2022


We want to let you, our supporters, know about our work and that of our partners. However, we only want to do this in ways you’re comfortable with.

As such, we promise to only contact you in a way that works for you, and make it easy for you to tell us how you would like to receive information, so you feel comfortable with how your personal data is gathered and used. We also follow all applicable fundraising and data protection legislation and guidelines.

Please take a minute to read this document that, together with our Cookie Policy (the ‘Privacy Policy’), explains how we use your personal information and the choices you have. By proceeding to use this site, you are consenting that we process your personal information in accordance with this Privacy Policy.

We use MailChimp as our marketing automation platform. By proceeding to use this site, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and their Terms.

1. About United for Global Mental Health

Your personal data (which is any data that identifies you, or which can be identified as relating to you personally) is referred to as ‘personal data’ in this privacy policy will be collected and used by the following parties (known as ‘data controllers’):

United for Global Mental Health with the charity no. 1180516 and ICO registration number – ZA571068
United for Global Mental Health
℅ Kreston Reeves 2nd Floor 168 Shoreditch High Street, London, E1 6RA

2. How do we use your information?

As a valued supporter of United for Global Mental Health we collect personal information about you, store your record in our supporter database and use it for administration, communication and marketing purposes in the following ways:

2.1 When you give us information

When you engage with us as a supporter we may ask for personal information when you: make a donation to us, register for an event or a campaign, subscribe to a newsletter, engage with our social media or communication services, or provide us with personal information in any other way. This information may include:

  • Your name, postal address, email address and telephone number.
  • Financial data (such as bank account details provided by you, and whether donations are gift-aided. See Section xx).
  • A record of the financial donations that you have made and data about your tax status for Gift Aid purposes.
  • Details of your indicated interests, opinions, preferences and the ways you support or have supported us – eg in relation to any campaigns, events or fundraising schemes you have participated in. When you receive a communication we may collect data about how you respond to or interact with that communication, and this may affect how we communicate with you in future.

When you provide your personal information to United for Global Mental Health, please ensure that it is accurate and up to date. This will allow us to contact you effectively and courteously in order to deal with your donations, questions or provide you with data about our work. Please get in touch if you would like to change the personal details that we hold about you by contacting our team at hello@unitedgmh.org.

2.2 When you use our website

When you use our website we collect data about the services and features you use and how you use them, including how you interact with its content and any advertisements.

When you provide your personal details when filling out a registration, making a donation, communicating with us or signing up for or receiving a service on our website, we will collect this data and store it in your record so as to fulfil your request, answer your enquiries and keep a record of our correspondence with you.

Our website uses cookies. Cookies are files which are sent to the computer or device through which you access this website, and they collect small amounts of data. They are used to store information about such computer or device and your preferences so that our website doesn’t have to keep asking you for them. We use cookies on United for Global Mental Health website as follows:

  • To allow us to collect statistical and performance data about how the website is used. We may collect geolocation data about your geographic location, the mobile device that is used and to confirm what browser you are using, and computer operating systems that are being used. This data doesn’t contain any identifiable information about people. We use this data to improve the functionality of our website and ensure you have a good experience when browsing it.
  • Twitter and LinkedIn pixel cookies are used to collect data about which sections of the website are accessed by people who are registered users of these social media services. These service providers collect this data, which then allows United for Global Mental Health to reach new audiences. United for Global Mental Health only has access to aggregated data from these companies, not identifiable personal information.
    For further details about this, see our Cookie Policy.

3. Questions about your personal information

Any questions you have in relation to this policy or how we use your personal information should be sent to our data protection team or addressed to: hello@unitedgmh.org

4. Children

United for Global Mental Health will not knowingly contact anyone under the age of 18 to ask them for donations or other forms of financial contribution.

We would like to give young people the opportunity to be involved in campaigning for change in areas that affect their lives. To achieve this, we may sometimes send email and other communications about campaigns that relate specifically to children and young people aged 13–17 years.

The consent of those children and young people will be requested using appropriate privacy notices to receive this type of campaign information. To help us confirm your age, when you agree to receive this information your date of birth may be requested – this must be provided in order to allow you to be involved. We also reserve the right to ask for verification of age if we think it necessary.

United for Global Mental Health will not knowingly send communications about campaigns to children aged 12 years or under.

5. Legal basis

United for Global Mental Health relies on the following legal conditions that are described in the EU General Data Protection Regulation to use your personal information in the ways described in this privacy notice:


When you consent or opt-in to receive information and marketing by email or mobile phone text message. We use this consent to offer you marketing using email and mobile phone text, as well as targeted advertising, including through social media sites, such as Twitter and LinkedIn.

Legal Obligations

Where we are under a legal obligation to process your personal data for a particular purpose. For example, obligations we have to hold information about donations or manage Gift Aid information in compliance with applicable tax laws. We may also sometimes need to process personal information for the purpose of us being able to establish or exercise our legal rights or to defend legal claims.

Legitimate Interest

Where we have a legitimate interest. This is the legal basis that we rely on to send information and marketing by post or telephone when you take part in supporting United for Global Mental Health’s mission by making a donation, or requesting information about our work, marketing, campaigns and events or other services.

We will also have a legitimate interest in being able to use and process personal information for internal administrative purposes, and when it is necessary to take measures to protect our IT network and data security or to protect ourselves (and our beneficiaries and supporters) from risks to our charity such as fraud, criminal conduct or reputational damage.

When processing your personal information based on a legitimate interest, we will make sure that it is exercised proportionately and is always balanced against the privacy rights and other legal rights you have as an individual.


Where we agree to provide any products and/or services to you, we will use your personal information in order to arrange for the provision of those products and/or services as well as performing obligations to you or enforcing our rights under any contract we have with you.

If we are processing any personal information that is regarded as ‘special category’ or ‘sensitive’ as referred to above, we will only do this with your explicit consent; or, where needed to protect your vital interests (or those of someone else) in an emergency; or, where you have already publicised such information (such as your political affiliations); or, where we have a need to use such data in connection with a legal claim relevant to us.

6. Anonymised data

We may aggregate and anonymise personal information so that it can no longer be linked to any particular person. This anonymised data can be used for a variety of purposes (such as recruiting new supporters) or to identify trends or patterns within our existing supporter base. This data helps inform our actions and improve our campaigns, products, services and materials.

7. You are in control

You can change your personal information and preferences about how we contact you whenever you choose.

7.1 How to change or stop us contacting you by post, telephone, email or text message

You can change your contact preferences at any time by contacting us at hello@unitedgmh.org.

7.2 How to unsubscribe from our email newsletters

If you have previously opted-in to receive email communications from United for Global Mental Health but no longer wish to receive email communications, please click the unsubscribe link at the bottom of any of our emails to be removed from our list.

8. How we protect your personal data

United for Global Mental Health considers keeping your information safe to be vitally important. We employ a variety of physical, organisational and technical measures to ensure we do this, and prevent unauthorised access to – or use or disclosure of –your personal information.

Electronic data and databases that contain supporter personal data are stored on secure computer systems and we manage who has access to that data (using both physical and electronic means). Our staff receive data protection training and we have a set of detailed data protection procedures and policies which staff must follow when handling personal information.

All hard-copy records and data are managed securely in lockable and access-restricted storage.

9. Storage

United for Global Mental Health is based in the UK. Wherever possible we store our data in the UK or within the European Union (EU). Some organisations and companies that provide services to us transfer personal data to territories outside of the EU such as Canada, a country whose legal system the EU Commission considers to have adequate data protection standards, or to the United States which does not have such EU approval in relation to its data protection standards. However in that case, we will only allow such a transfer when there is recognised assurance, such as the service provider being a member of the EU-US Privacy Shield Framework (eg Facebook, Twitter, LinkedIn) or we have put other legally appropriate safeguards and/or contracts in place to ensure that your data is adequately protected in accordance with EU privacy standards.

9.1 How long we store data

We will only use and store personal information for as long as it is required for the purposes it was collected for.

We have adopted a data retention policy (available on request) that sets out the different periods we retain personal information for in respect of these relevant purposes in accordance with our duties under applicable data protection law. The criteria we use for determining these retention periods is based on various legislative requirements; the purpose for which we hold data; and guidance issued by relevant regulatory authorities including but not limited to the Information Commissioner’s Office (ICO). Personal information that we no longer need is securely disposed of and/or anonymised so you can no longer be identified from it. Some personal information may be retained by us in archives for historical research purposes, although we will do this in a manner that complies with applicable data protection law.

We continually review what personal information and records we hold, and delete what is no longer required. We never store payment card data.

10. Your rights

We want to make sure that you are able to make your own choices about how we use your personal information. Part of this is making sure you understand your data protection rights, which are set out as follows:

The General Data Protection Regulation gives EU & UK citizens the following rights, please familiarise yourself with them and we have provided links to understand each right in more detail.

  • Right to be informed
    • You have the right to be informed about how United for Global Mental Health is using your personal information and this privacy policy is an attempt to make that process very transparent.
  • Right of access
    • You have the right to request United for Global Mental Health for copies of your personal data. We may charge you a small fee for this service to cover the admin time that is required to deliver on this request.
  • Right to rectification
    • You have the right to request that United for Global Mental Health correct any information you believe is inaccurate or incomplete.
  • Right to erasure
    • You have the right to request that United for Global Mental Health erase your personal data, under certain conditions.
  • Right to restrict processing
    • You have the right to request that United for Global Mental Health restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to United for Global Mental Health processing of your personal data, under certain conditions.
  • Right to data portability
    • You have the right to request that United for Global Mental Health transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
  • Right to object
    • You have the right to object to your data processing, including profiling, when it is on relevant grounds. We do not perform direct marketing, but if we did, if you unsubscribe from marketing emails, United for Global Mental Health is not allowed to send you any more emails unless we get your consent.
  • Rights related to automated decision-making, including profiling
    • At United for Global Mental Health, we do not use any automated decision making tools and avoid profiling any of our data subjects. However, it is important to know that as one of your data rights under the GDPR you have the right to avoid automated decision making and ask for.

To exercise any of these rights, please contact us at hello@unitedgmh.org.

You can find information specific to the services we use or our activities in the relevant sections of this document. We will respond to all requests within 28 days of receiving them.
We reserve the right to ask for further information to verify your identity (or clarify the information that you are seeking) when we receive such a request.

If you are dissatisfied with the response from United for Global Mental Health you can contact the UK Information Commissioner’s Office (ICO) as follows:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Telephone: 0303 123 1113 (local rate) or 01625 545 745

11. Contact Us

If you no longer want to receive marketing information from us, simply follow the ‘unsubscribe’ link in the e-mail we send to you. Have in mind that even if you opt out we may still continue to send you information that relates to any account or business relationship you may still have with us (i.e. a request you have made about one of our publications).

If you are seeking to exercise any of your statutory rights or if you have any comments, queries, or complaints about our collection or use your personal information please click here.

12. Changes to our Privacy Policy

We keep our Privacy Policy under regular review. Any changes we may make to this Privacy Policy in the future will be posted here.

Cookie policy

Like most web sites, we use cookies.

A cookie is a small file that we put on your computer to help us provide you with a good online experience. It’s the standard way of distinguishing you from other users of the site, and learning how we can make improvements.

How we use cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is stored on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

You can update your cookie settings on our site.

We use the following cookies:

Strictly necessary cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

These are all standard uses of cookies, and we do not feel that they record any more information than they need to. However, if you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit AboutCookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

If you’ve got any general questions about the way we use cookies, don’t hesitate to contact our team at hello@unitedgmh.org.