United for Global Mental Health joins the first-ever #MentalHealthAction Day

With the COVID-19 pandemic highlighting the growing mental health crisis, amid the continued struggle of systemic racism, we are proud to be joining a coalition of more than 1000 organizations, brands, government agencies and cultural leaders for the world’s first-ever Mental Health Action Day.

On Thursday 20th May, during the internationally recognised Mental Health Awareness Month, MTV Entertainment Group will be spearheading an open-source movement to shift culture from awareness to tangible action on mental health.

With prominent supporters including CBS, NAACP, Nickelodeon, Selena Gomez & Rare Beauty, TikTok, World Health Organization (WHO) and YMCA, at United for Global Mental Health we are proud to be part of the largest cross-sector effort to move the dial on mental health and emotional wellbeing.

About World Mental Health Action Day, Erika Soto Lamb, Vice President of Social Impact Strategy at MTV Entertainment Group, said:

“This purpose-driven and diverse group of cross-sector partners will shift our culture from awareness to action on mental health — and the timing couldn’t be more spot-on…No matter who you are, we want you to hear the urgent call for mental health action on Thursday, May 20 — for yourself, for your loved ones or for your community.”

A number of our civil society partners will also be participating, including Australians for Mental Health, Mariwala Health Initiative, International Mental Health Association, Nzumari Africa,  Amazing Minds Africa, Mentally Aware Nigeria Initiative, Taskeen, #MentalHealthPH, Waves for Change, South African Depression and Anxiety Group, Consumer Action Network Mental Health Lanka (CANMH Lanka), Clubhouse International and Nexus. With a variety of activities planned, from community based events, to educational videos and the launch of the South African Mental Health Charter, partners will be united in their shared goal of accelerating action and ensuring tangible progress on mental health.

A full list of partners is available here.

You can find out more about Mental Health Action Day at www.MentalHealthActionDay.org, and follow along at #MentalHealthAction.