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lululemon launches 2024 Global Wellbeing Report, committing new funding to mental health initiatives.
Global technical athletic apparel, footwear, and accessories company, lululemon published its fourth annual Global Wellbeing Report, revealing that wellbeing levels are not improving and that growing social pressure to prioritise wellbeing is causing “wellbeing burnout” for many. The report also highlights people’s strategies to counter this pressure, including mindfulness, movement and connecting with communities.
Alongside the report launch, lululemon announced funding for a range of mental health organisations, including United for Global Mental Health, The Global Coalition for Youth Mental Health led by UNICEF and UNICEF’s Global Mental Health Fund, and the National Alliance on Mental Illness (NAMI), to continue their work on advocating for the wellbeing of those most impacted by systemic inequity around the world.
This builds on the establishment in 2023 of a Mental Wellbeing Global Advisory Board, of which Sarah Kline, CEO of United for Global Mental Health, is a member. Sarah said: “With lululemon’s donation and partnership, United for Global Mental Health will continue to drive national and global policy commitments and actions to encourage greater physical activity to support mental health across the world, recognising the bidirectional link between physical activity and mental health. We know that regular exercise is essential to preventing mental ill health and can significantly reduce the risk of some conditions such as depression.”
“The grant from lululemon will enable us to advocate for a person-centred approach so that people at risk of or living with other conditions such as heart disease and cancer or HIV and TB receive support for their mental health, too.”
“We will also continue building the Global Mental Health Action Network (GMHAN) as a global community to promote action and garner conversations to help address mental health and wellbeing pressures. The GMHAN now has over 5,500 members in over 166 countries. We are grateful to lululemon for its support for our work.”
“We are proud to continue our support of United for Global Mental Health’s transformative work through lululemon’s Centre for Social Impact,” said Anne Wintroub, Head of Social Impact and Engagement for lululemon. “The networks they create, conversations they inspire, resources they provide, and solutions they uncover – all across the globe – are vital to getting people and communities the mental health support they need.”
The 2024 Global Wellbeing Report highlights
- Worldwide, more people are trying to improve their wellbeing. 89% of those surveyed are taking more action than they were a year ago to improve their wellbeing.
- 61% say they experience overwhelming societal expectations to appear well, and almost half (45%) say the pressure to keep up is causing them to experience “well-being burnout.”
- 53% say there is a lot of conflicting information about the best ways to improve wellbeing.
- 89% of those who report experiencing “wellbeing burnout” say loneliness is a contributing factor.
People who adopted these specific practices reported higher wellbeing:
- Meditation (12% higher wellbeing).
- Moving their body a little bit throughout the day (16% higher).
- Using physical activity as an opportunity to socialise with others (23% higher)